Learn directly from Vahe Arabian
Go deeper with a course
Search Everywhere Optimization Playbook for Publishers
Vahe Arabian
15+ years SEO & audience growth veteran, speaker, trainer, publisher, consultant
Go deeper with a course
Search Everywhere Optimization Playbook for Publishers
Vahe Arabian
15+ years SEO & audience growth veteran, speaker, trainer, publisher, consultant
What you'll learn
Where you're cited, ignored or beaten in AI answers
On the AI side: win rate across 7 engines, the six questions behind your topic, the Reddit threads engines cite.
The three fixes almost every publisher needs this week
Refresh past your threshold; entity, image and links on the next ten articles; be in the cited threads. Bring a domain.
Which Discover pipelines your articles can fire, and why not
Three sites passed the Discover pipeline and Top Stories checks: entity, image, links, freshness and refresh queue.
Why this topic matters
Every visibility gap on Google Search and Top Stories, Discover, AI answers or social search has one of five causes: you're not covered, not extractable, not fresh, not eligible, or not framed well. I'll run the first three steps of the Search Everywhere loop, baseline, diagnose, prioritize, on three publisher sites live, and show a different cause on each. It's the preview of the Search Everywhere Playbook cohort starting 29 September.
You'll learn from
Vahe Arabian
Founder, State of Digital Publishing. 17+ years of growing publisher audiences.
Vahe Arabian is the founder of State of Digital Publishing (SODP) and SODP Media, where he runs Search Everywhere Optimization for news, lifestyle and B2B publishers. He built DiscoverAudit, the free tool used in this lesson, and has taught the News SEO Playbook cohort on Maven since 2023 (4.9 rating).