Win with Growth Loops in an Agentic World
In this video
What you'll learn
The 5-Question Growth Loop Audit
Run it on your own product this week to test whether your loops still work when agents join them.
Spot fake network growth
Know what real usage looks like when agents can flood your product with activity.
Know what each loop cycle costs you
Factor token costs into your loop math so you can tell which loops are worth spinning up.
Why this topic matters
Agent traffic is starting to outpace human traffic on the internet. Your next thousand users will likely not be people, and most growth models don't account for that yet. The old loops & network effects that grew Dropbox & Slack still work, you just have to know what's new.
You'll learn from
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Tommy Keeley
Head of Growth, Amplitude · Viral Growth, Dropbox
Tommy Keeley is Head of Growth at Amplitude, where his team drives AI adoption & builds agentic capabilities into products like Slack & Teams. Before Amplitude he spent four years driving growth at Dropbox, including Principal PM for Sharing & Virality & interim Head of Growth. Prior to Dropbox, Tommy worked at high growth startups including Attentive & AlphaSense.