Illogical Ways to Influence People

Free Lesson

Illogical Ways to Influence People

Part of The AI-Native L&D Leader

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Hosted by Matt Furness

804 students

In this video

What you'll learn

Uncover why your efforts to persuade and influence fail

We're all told to 'start with why', get buy-in, and answer 'what's in it for me?' But is it really that simple?

Spot the unglamorous forces actually shaping human behaviour

In reality, people make decisions based on ancient instincts. Fighting against them will always be a losing battle.

Learn smarter ways to influence the people around you

Influence people based on how human nature truly works, not how we wish it would work.

Why this topic matters

Ever found yourself wondering why people ignore the obvious, resist the sensible, or behave in ways that make you want to bang your head against a wall? Through strange stories, sharp behavioural science, and practical exercises, this session uncovers what really drives human behaviour and a smarter way to influence it.

You'll learn from

Matt Furness

Behavioural scientist, psychologist, and advisor

Matt Furness is an expert in learning and behavioural science. He has an award-winning First-class BSc degree in Psychology from University of Bath and an Occupational Psychology MSc with Distinction from Birkbeck.

Matt has spent over a decade developing leaders, people, and culture in 100+ organisations. He's advised and delivered sessions for organisations like Primark, Google, Accenture, BDO, Smith+Nephew, Hollywood Bowl, Société Générale, and the UK Civil Service.

After leaving EY in 2023, Matt founded Click, a behavioural science consultancy specialising in the expert-to-leader transition. Matt shares 60-second nuggets of wisdom on behavioural science to 27,000+ people on LinkedIn. He lives near London.

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