Staging environment

Why Great Data Recommendations Fail (& What to Do Instead)

Hosted by Seth Forbes

Thu, Sep 24, 2026

4:00 PM UTC (30 minutes)

Virtual (Zoom)

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Upstream Analytics: Defensible Business Recommendations for Senior Data ICs
Seth Forbes
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What you'll learn

Uncover patterns from 45+ practitioner discussions

See what data professionals reveal as the biggest hurdles to turning great analysis into business decisions.

See where your current projects are vulnerable

Use a simple diagnostic map to check your ongoing work for hidden gaps before presenting to leadership.

Overcome the biggest friction points stalling your impact

Identify high-leverage strategies that can give your recommendations strong grounds for approval.

Why this topic matters

One of the most difficult feats for data professionals to accomplish is getting great ideas across the finish line. The data team speaks one language, while non-technical stakeholders speak another. Competing priorities make it hard for data folks to ground their analysis in business-relevant stories that drive change. Let's diagnose the reasons why this happens so we can pave the path to better business decisions.

You'll learn from

Seth Forbes

Founder & Organizational Data Strategist, Ex-Senior SaaS Analyst @ Quickbase

Seth Forbes is an Organizational Data Strategist with 10+ years of experience across NGO, retail, nonprofit, and SaaS environments. Having worked directly with SVPs, Directors, and Managing Partners while also serving on the ground in high-growth B2B data teams, she has witnessed the same recurring pattern: brilliant insights stalling because they failed to connect with the C-suite.

Seth is the Founder of The Quietly Ambitious Analyst, a media platform where she distills actionable frameworks for scaling analytical impact and stakeholder alignment. Through her interviews with experts from Stanford, Carhartt, Deloitte, and beyond, she provides the tools data teams need to stop reporting numbers and start driving strategy.

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